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PERRIER x MURAKAMI

PERRIER has announced a new, vibrant collaboration with renowned artist Takashi Murakami, inspired by the colourful pop universe of the artist and the creative and pioneering spirit of PERRIER: PERRIER x MURAKAMI.

Takashi Murakami is the latest artist to have fun restyling the iconic and vibrant PERRIER brand. The PERRIER x MURAKAMI collaboration continues the longstanding creative relationship between PERRIER and great artists, including Andy Warhol, Salvador Dali, Bernard Villemot, Raymond Savignac, Jean Carlu and Jean-Gabriel Domergue, all of whom created trailblazing posters and artworks for the brand.

Murakami is considered as one of the most important Japanese artists of our generation, and even, Japan’s superstar artist. Drawing from traditional Japanese painting, sci-fi, anime, and the global art market, Murakami creates paintings, sculptures, and films populated by repeated motifs and mutating characters of his own creation. His wide-ranging work embodies an intersection of pop culture, history and fine art.

Murakami has previously collaborated with brands such as Louis Vuitton (2003), Supreme (2007), Vogue Nippon & Commes des Garçons (2009), Google (2011), KAWS (2011), Vans (2015), UNIQLO (2019) and PANGAIA (2019), designers such as Virgil Abloh (2018), and music stars including Kanye West (2007 & 2018), Pharrell Williams (2009) and Billie Eilish (2019).

From December 2020, the full PERRIER original range of bottles and cans will be released in Australia and 34 other markets around the world with labels in the colours and motifs of Murakami. This Murakami label range will be available in Australia for purchase from Coles in the PERRIER 750mL glass format, and other formats from select independent supermarkets and bottle shops.

Paul Cordina, Global Communication Manager for PERRIER says, “The vibrancy and delight of Murakami’s work is the perfect match for PERRIER, a brand that has invested for over a century in creativity to bring out a differentiating brand spirit, tinged with its unexpected, crazy and original personality. We hope that this collaboration, inspired by the pop and colourful universe of Takashi Murakami and the creative spirit of PERRIER, will increase the accessibility of art for an even broader global audience.”

 

Details of available PERRIER x MURAKAMI limited edition bottles/cans:

Product/SKU: 750mL Glass Bottle
(Hero SKU)
330mL Glass Bottle
(Hero SKU)
1L PET Bottle 500mL PET Bottle 330mL Can
On Shelf From: Dec. 2020 March 2021 Jan. 2021 March 2021 March 2021
Stockists: Available in Coles, Dan Murphy’s Online, select independent retailers and on-premise venues. Available in select independent retailers, Dan Murphy’s Online and on-premise venues. Available in select independent retailers. Available in select independent retailers and on-premise venues. Available in select independent retailers and on-premise venues.

With this collaboration, Perrier will release limited edition bottles and cans in Australia and 34 other markets, with a label designed by Murakami.

Each SKU will be available for approximately 3 months, or until stock runs outs.

 



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