Hailey Bieber and Bella Hadid star in new Versace fragrance campaign
Celebrating the launch of the new Dylan Turquoise feminine fragrance, Versace revisits the Dylan collection with a holiday on the Mediterranean. Evoking an escape to secluded islands, the Dylan Turquoise campaign is reminiscent of a beach party at golden hour overlooking the crystalline sea.
Captured on a small island off the coast of Sardinia that combines pristine nature with luxurious ambiance, the island’s sparkling waters match the tones of the fragrance. Characterized by crystal clear waters framed by unique rock formations, the private island boasts incredible colours and light that emanate a calm, peaceful energy.
An exclusive resort, the island opened its doors solely for the Versace team, enhancing the atmosphere of tranquillity. A joyful dose of escapism, the campaign transports us to an idyllic depiction of the Versace beach universe inhabited by glamourous personifications of the fragrance.
Embodied by Hailey Bieber, Dylan Turquoise imagery reflects the brand’s forward-looking and young attitude. Dressed in aquamarine Versace Crystal Mesh, Hailey exemplifies the effervescent exuberance of the fragrance’s zesty notes.
Reflecting the brand’s passion for innovation, the camera used to film was created specifically for the campaign. First crafted as a small model to test the unconventional idea, the camera was finally constructed to create fluid, fast circular movements.
Film director Gordon Von Steiner and photographer Harley Weir show our three protagonists on a beautiful beach – in and out of water and in marine-toned Versace designs.
Australia is the first market to launch in the world.
Chief Creative Officer – Donatella Versace
Film director – Gordon Von Steiner
Photographer – Harley Weir
Art director – Kevin Tekinel
Stylist – Jacob K
Hair stylist – Syd Hayes
Make-up artist – Isamaya French
Models – Hailey Bieber, Bella Hadid, Louis Baines
THE NEW VERSACE DYLAN TURQUOISE FRAGRANCE IS AVAILABLE AS FOLLOWS:
Eau de Toilette 50ml $125
Eau de Toilette 100ml $165
Available at Myer & David Jones and selected pharmacies
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