De Lorenzo partners with Sydney fashion label
Australian haircare company, De Lorenzo and homegrown Sydney fashion label, IXIAH are thrilled to announce a 12-month brand alignment.
Having already favoured IXIAH’s aesthetic in its current Autumn Winter 2020 and Spring Summer 2019/2020 collections, De Lorenzo believes each brand already shares the other’s core values – being Australian made and owned, and having the opportunity to tailor their style to the Australian market while having their own sophisticated, unique and beautiful sense of style to offer the fashion and hair industries.
Established in 2012 and born from the creative mind of founder and designer Krystel Davis-English, IXIAH is known to have challenged the tapestry of the fashion scene by abandoning trend driven design. Instead, Davis-English draws upon her own sense of style to “bring forth collections of intricately embellished, neo-tribal garments for the wild woman within.”
According to De Lorenzo marketing manager, Bridget Bajada, “De Lorenzo is really excited to align with IXIAH, with the partnership supported by our team in completing their looks onset at photoshoots, as well as on their social platforms.”
IXIAH prides itself on encapsulating effortless yet sophisticated style through a unique blend of spirit and substance in each design, garnering a cult following of trendsetters and global style mavens alike.
“I am thrilled to be a partner with De Lorenzo and looking forward to embarking on this creative journey and elevating it to new heights through hair and fashion,” Davis-English said. “As a creative director, aligning the IXIAH brand with another company is not an easy decision to make. To ensure this is reputable to both parties, we need to ensure we share the same vision.
“I have been astounded by their level of professionalism, their constant approach to sustainability in all aspects of their business and the complete elimination of animal bi-products in every product. I love the fact that their ingredients are typically Australian and derived from nature, complementing their tagline “inspired by nature,” something that I am constantly also inspired by as a designer.”
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