On 24 October Amazon Fashion celebrated the exclusive launch party of “Destination Denim“ at Kühlhaus Berlin in Kreuzberg – its first experiential online and offline fashion event for customers. Destination Denim is a free four-day extravaganza at Kühlhaus Berlin that fuses fashion, tech, music and culture.

After the welcome dinner, hosted by Michelin star chef Tim Raue, around 500 guests and Amazon Fashion customers were invited to enjoy an intimate gig by Liam Payne. The multi-award-winning artist captivated the audience with his energetic live show. Among the audience were numerous VIPs and fashion identities such as Ann Kathrin Götze, Jimi Blue Ochsenknecht, Nazan Eckes and Caro Daur. Stefanie Giesinger, Leonie Hanne and Carmen Mercedes aka Carmushka rocked the latest denim styles of Amazon Fashion.

International identities such as Lorena Rae, Belen Hostalet, Eleonora Carisi, Tamara Kalinic and Clara Berry joined the event as well. During the opening night guests also had the chance to explore the interactive Destination Denim Event space at Kühlhaus Berlin which was open to a wide public on that weekend.

Destination Denim will inspire customers to find their perfect pair of jeans through innovative experiences, live gigs from well-known international artists, giveaways, workshops and panel talks. Customers will have the opportunity to shop Amazon Fashion’s extensive denim selection including hero products from brands including Levi’s, Wrangler, G-Star, Replay, 7 For All Mankind as well as exclusives from Tommy Jeans,  find. and Amazon Essentials.