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2019 VRC Spring Carnival – State Finalists announced for MYER Fashions on the Field

This year’s Myer Fashions on the Field national competition is shaping up to be more stylish than ever, as the the Victoria Racing Club (VRC) announces the state finalists for 2019.

Over the past two months, fashion photographers have been capturing beautifully dressed contestants at events in New South Wales, Queensland, South Australia, Tasmania and Western Australia. Thanks to a star studded panel of industry professionals, five state finalists have now been selected and will participate in a 10-day trip of a lifetime to the Melbourne Cup Carnivalwhere they will compete against the yet-to-be-crowned Victorian state finalist on stage in the Myer Fashions on the Field National Final on Kennedy Oaks Day, Thursday 7 November at Flemington Racecourse.

Kicking off the competition in September, Ellie Sheridan took out the Tasmanian title wearing a floral Keepsake dress paired with Cessiah Alice millinery, Forever 21 shoes and Zara bag.

The competition then moved to New South Wales, where Peta Bell claimed victory in Sydney wearing a self-designed dress, Sheike X Billini heels, vintage bag and Ali Moor millinery.

Mildred Ellwood was named Queensland state winner  at Eagle Farm Racecourse wearing a self-designed dress, Prada shoes, TKMaxx bag, Mimco accessories and Brett Morley millinery.

At Ascot Racecourse in Perth Bernadette May claimed victory wearing a colourful Only One Ashley dress and self-made millinery.

And the final state competition was held in South Australia where Jaimee Lea Bruggemann succeded at Murray Bridge Racecourse wearing a custom made dress, Simply by Lou Lou millinery and Beads on Parade accessories.

These five Myer Fashions on the Field interstate finalists will meet for the first time at the official launch of the 2019 Myer Fashions on the Field competition in Flemington’s The Park on Wednesday 30 October.

VRC Executive General Manager Customer Engagement Caroline Ralphsmith said the Club was excited to see such a competitive field of state winners.

“Myer Fashions on the Field is the pinnacle of spring racing fashion, and we’re delighted to see such a competitive field in this year’s Myer Fashions on the Field national competition,” Ms Ralpshmith said.  “The state finalists have all created beautiful ensembles which embody the competition’s innovation, imagination and style. We’re all very excited to see what other inspirational designs are showcased over the Melbourne Cup Carnival.”

While the state winners have managed to impress in the photo-based component of the competition, there is still a long way to go before they become one of the most-photographed faces of the Melbourne Cup Carnival.

To take out the title and win a share of the $118,000 worth of prizes, entrants will need to impress an expert panel of judges, including ELLE fashion Editor Genevra Leek, Vogue’s Editor-in-chief Edwina McCann, and Australian model Nicole Trunfio who is attending Kennedy Oaks Day as the VRC’s special guest.

The national winner will take home a Lexus UX valued at $51,345, a Graff Classic Butterfly Motif Pendant valued at $50,900 from Kennedy, a $6,000 Myer Voucher, a TCL TV package valued at $2,247 and $2,000 of Antler luggage.

The second placegetter will receive a $2,000 Myer voucher and $1,000 of Antler luggage.

The third placegetter will walk away with a $1,000 Myer voucher and $500 of Antler luggage.

Victorian racegoers are encouraged to pre-register online for this year’s competition now at Flemington.com.au/fotf.

Located in The Park, Flemington’s food, fashion and entertainment precinct, Myer Fashions on the Field remains Australia’s largest and most prestigious racewear event, and is regarded as the pinnacle of spring fashions.

Follow #MyerFOTF on social media for all the colour and excitement of Myer Fashions on the Field, or tune into Network 10 where all the Melbourne Cup Carnival action will be broadcast live and free.

@FlemingtonVRC @Myer #MelbCupCarnival #MyerFOTF #ThePark

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***Hosts announced for Fashions On The Field***

The Victoria Racing Club (VRC) is thrilled to announce that Myer ambassador Kris Smith and Network 10 personality Anna Heinrich will host this year’s Myer Fashions on the Field competition at Flemington.

The Myer Fashions on the Field competition is an iconic fixture of the Melbourne Cup Carnival. Located in The Park, Flemington’s food, fashion and entertainment precinct, it remains Australia’s largest and most prestigious racewear event, and is regarded as the pinnacle of spring fashions.

Over four days of the Melbourne Cup Carnival, Smith and Heinrich will host hundreds of hopefuls from around the world as they compete for over $430,000 worth of prizes.

Heinrich will make her Flemington debut this year, as the Myer Fashions on the Field host and Network 10’s official fashion reporter for the Melbourne Cup Carnival – covering all things celebrity and fashion in the world-famous Birdcage.

“I am thrilled to be surrounding myself with all things fashion this Melbourne Cup Carnival!” she said. “To be hosting Australia’s most coveted fashion event, alongside the wonderful Kris Smith, is beyond exciting. I’m always inspired by the breathtaking designs that are showcased each year, so to be placed right in the thick of it is going to be an amazing experience.”

No stranger to fashion, Smith has had a spectacular sports, modelling and television presenting career, and hosted the competition last year.

“I’m excited to return this year to help host Myer’s Fashions on the Field alongside Anna. Each year I’m amazed at the creativity and detail that participants show in their outfits,” he said. “Myer’s Fashions on the Field provides a great platform to showcase up-and-coming designers and milliners, giving them exposure to grow their brand. It really is my favourite part of the Melbourne Cup Carnival.”

As hosts of the 58th Myer Fashions on the Field competition, the pair will be supported by a star-studded panel of expert judges who will judge the Emerging Designer and invite-only Millinery Awards, and select the best-dressed female, male, family and children based on a list of strict judging criteria. Included on the judging panel this year is ELLE fashion Editor Genevra Leek, Vogue’s Editor-in-chief Edwina McCann, and Australian model Nicole Trunfio who is attending Carnival as the VRC’s special guest.

Following the success of last year’s digital photo-based competition, fashion photographers have captured beautifully dressed contestants at events in New South Wales, Queensland, South Australia, Tasmania and Western Australia. These beautiful event photos have been published on a specially curated website (fotf.com.au), with the state finalists competing on the catwalk alongside the yet-to-be-crowned Victorian state finalist for the National title on Kennedy Oaks Day, Thursday 7 November.

In keeping with the tradition of Myer Fashions on the Field, the Victorian State Competition will be held on stage at Flemington Racecourse on AAMI Victoria Derby Day, Lexus Melbourne Cup Day and Kennedy Oaks Day. There will be heats, a preliminary final and a daily final on each of these days. Specific dates can be viewed below –

·         AAMI Victoria Derby Day, Saturday 2 November: Women’s Racewear Heats and Daily Final; Men’s Racewear Heats and Daily Final.

·         Lexus Melbourne Cup Day, Tuesday 5 November: Women’s Racewear Heats and Daily Final; Men’s Racewear Heats, Daily Final and Victorian Final; Emerging Designer Award Final.

·         Kennedy Oaks Day, Thursday 7 November: Women’s Racewear Heats, Daily Final, and Victorian Final; Millinery Award and Women’s Racewear National Final.

·         Seppelt Wines Stakes Day, Saturday 9 November: Children’s Racewear Heats and Final, and Family Racewear Heats and Final.

Victorian racegoers are encouraged to pre-register online for this year’s competition now at Flemington.com.au/fotf.

 

Peta Bell (New South Wales finalist)

Mildred Ellwood (Queensland finalist)

Jaimee Lea Bruggemann (South Australian finalist)

Ellie Sheridan (Tasmanian finalist)

Bernadette May (Western Australian finalist)

 

 






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