Winnie Couture’s latest venture
When it comes to “franchising” in the bridal industry, retailers often set up shop similar to department stores selling a variety of brands and products. On the heels of their recent opening their latest flagship location in the coveted “Golden Triangle” section of Beverly Hills, WINNIE COUTURE’s latest venture is tapping into the franchise arena. However, their approach to the business model is slightly different. They are solely focusing on the Winnie Couture label unlike other bridal franchises that carry several different brand names.
Since 2001, Winnie Couture has been a leading celebrity designer in the multi-billion dollar wedding industry and known for delivering the most memorable shopping experience with their brides.With over 150 authorized retailers, 6 company-owned locations and 3 NEW franchise stores, Winnie Couture is passionate to serve thousands of brides and share their business model to fulfill dreams of others through their franchising system.
PAVING THE WAY FOR THE FUTURE:
Winnie Couture is the first bridal brand to offer a flagship franchise opportunity of this kind! Working directly with a household brand offers franchisees market exclusivity. They also offer comprehensive marketing and advertising programs and offer the most profitable wedding dresses by getting the merchandise directly from the design house. The core values of Winnie Couture are passion, respect, family and love. To become a part of the Winnie family, and to own their own Bridal Heaven, interested parties must have a genuine passion for bridal and the Winnie Couture brand, as well as the ability to build relationships with their brides and make them feel that they are loved and respected as part of our Winnie Family!
RISK & EXPECTATIONS:
Like with any other business venture, there can be risks when opening a new business. Winnie Couture has a proven business model of being a leader in the industry by keeping up with demand in the market and focusing on adding values to the bride’s experience. Each location will be responsible for participating in Bridal Shows in their market area and to promote their store location and connect with brides in their vicinity, Winnie Couture will assist with all market research in planning for local industry events in effort to assist and guide the new franchisee on a road to success!
BRAND BUILDING AND STAYING ON BRAND:
Winnie Couture is known throughout the bridal industry and by future brides-to-be as well. Known as a Bridal Dreamland, everyone who walks through the door comments on the sheer beauty of the salons, which truly enhances the experience for all of their guests. Winnie Couture will provide the interior design and décor in each location to ensure that this image is consistent throughout all of their locations creating the perfect bridal heaven for Winnie Brides everywhere!
First locations on the docket will be Boston, Phoenix and San Francisco with other cities to follow. Keeping it exclusive, there will only be one franchise location per city as to not flood the retail market in the form of a “local chain”. Targeted cities include: Miami, DC, Seattle, Philadelphia, Orlando, New Orleans, Baltimore and Denver among others.
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