Eligere Studios is a brand new exclusive customizable luxury streetwear brand that allows you to customize your own shirt. Unsatisfied with the status quo, Eligere Studios wanted to create a designer fashion brand where the customer could have their input and effectively be their own collaborator.
Eligere is a Latin word that translates to ‘choose’; we want the wearer to have more choice in fashion and more freedom to express themselves. Basing the brand around personalization means each item is unique to the customer, retaining the desired air of timelessness, exclusivity and individuality.
Eligere is has launched with one t-shirt that retails for $150. The t-shirt is available in sizes XS – L and in three colors: vintage black, off-white and pastel pink.
There is one word on the front of the t-shirt in a cursive-like custom Eligere Studios font. The word on the front will be embroidered and the consumer can choose what it says, 15 characters max.
Eligere Studios is starting a movement called #WEARYOURWORDS and it’s all about having your voice heard through the art of fashion.
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