Campari – Entering Red 2019
Campari, the iconic Italian aperitif, unveils the latest in the Red Diaries series – the enigmatic and enticing short film, Entering Red. Remaining true to Campari’s mantra that every cocktail tells a story, this year’s production inaugurates the celebration of the iconic Negroni cocktail as the world famous drink marks 100 years since its existence. The story further reiterates that Campari truly is at the heart of the Negroni, making it the irreplaceable ingredient.
Entering Red, starring highly acclaimed actress Ana De Armas and Italian actor Lorenzo Richelmy, is skilfully directed by critically commended Italian director Matteo Garrone. The short movie is a suspenseful and intriguing story, where viewers get to know Ana, played by the eponymous Ana De Armas, whose curious soul explores the charismatic city of Milano through the stimulating and pleasurable lens of Campari.
Entering Red is available globally on Campari’s official YouTube channel and social media channels and will be celebrated with a red carpet premiere in Milano.
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