LAUNCH OF THE NEW RANGE ROVER EVOQUE
The next generation Range Rover Evoque was unveiled with an impressive display of capability in London’s creative hub, celebrating the global appeal of Land Rover’s best-selling compact luxury SUV.
British stars all came together for the launch, with Bodyguard star Richard Madden joining a host of famous faces on the red carpet, including World Boxing champ Anthony Joshua, Taron Egerton, Millie Mackintosh, Hugo Taylor, Mollie King and Pixie Lott.
Demonstrating the responsibly-sourced materials that are featured in the car, British Supermodel and activist, Adwoa Aboah wore a specially commissioned dress designed by British designer Ashley Williams, which was crafted using the vehicle’s ‘suede cloth’ textile, derived from 40 recycled plastic bottles.
Adwoa Aboah said: “This project has been fantastic to work on. I’m a huge fan of Range Rover and it’s been great to collaborate with a brand that is using responsibly-sourced materials. Working with so many on new trends and materials is a highlight of working in fashion so it’s been really interesting working with Ashley and use this suede material crafted from recycled plastics. Now more than ever it’s important to shine a light on the alternatives available, and the new Evoque is clearly influenced by the City and the people living in it.”
The new Range Rover Evoque is a sophisticated evolution of the original, combining unrivalled Range Rover heritage with cutting-edge technology. Designed, engineered and manufactured in Britain – it meets the needs of today’s customers.
Customers have the option to choose responsibly-sourced fabric for the interiors made from recycled polyester microfibres, from items such as plastic bottles – in fact the equivalent of 53 plastic bottles go into each vehicle specified with these seats.
Gerry McGovern, Land Rover Chief Design Officer, said: “When Range Rover Evoque made its debut back in 2010, it transformed the world of compact SUVs and the new model is set to continue that remarkable journey. This characterful vehicle combines refinement and fun to create that all important emotional reaction that will turn heads and make people smile.”
For this unique launch, Land Rover collaborated with a number of fashion and technology brands to bring the design, innovation and sustainability characteristics of the new Range Rover Evoque to life.
British fashion house Mulberry reimagined sustainably-sourced eucalyptus interior material of the new Range Rover Evoque into a concept luxury travel collection inspired by the SUV. The new weekender bag shape is quilted with the car’s grille pattern and comes in two colour ways: Ebony with ebony trim, or ebony with Oxblood trim. Available in two sizes – large and small weekender, with key fob – the concept collection is not yet available to buy, but customers can register their interest at www.mulberry.com/range-rover
“We are delighted to collaborate with Range Rover to develop a Mulberry concept travel collection, in support of the launch of the new, next-generation Evoque. Our brands have a great synergy, with shared values celebrating a passion for craftsmanship and quality, and dedication to manufacturing in the UK.”
Thierry Andretta, CEO Mulberry
Premium audio company, New York-based Master & Dynamic, created two bespoke concept Range Rover Evoque x Master & Dynamic MW07 Wireless Earphones. Each pair is made from handcrafted acetate inspired by the launch colours of the New Range Rover Evoque, featuring a bespoke grille pattern in copper and silver accents. The wireless earphones connect via Bluetooth to personal devices and are housed in a polished stainless steel wireless charging case to deliver the ultimate mobile listening experience.
“We are happy to offer the best of both superior sound and sophisticated design with these custom MW07 True Wireless Earphones, inspired by the new Range Rover Evoque.”
Master & Dynamic’s Founder and CEO Jonathan Levine
The latest Zenith watch from the DEFY Classic collection was specially co-developed by design and technical engineering teams working in close harmony. The 200-piece limited edition is a combination of unmistakable elements drawn from its automotive inspiration, from the colour to the design itself. The Range Rover Evoque Zenith watch is available to buy now through Zenith’s retail network or limited Land Rover dealerships from early 2019.
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