Swarovski Returns as the ARIA Official Red Carpet Partner
Swarovski Australia is proud to be announced as the official Red Carpet sponsor for the second year running at the ARIA Awards, taking place at The Star in Sydney on 28 November 2018. To mark the ongoing success of the partnership, Swarovski will also be offering their customers a chance to win exclusive VIP tickets to Australia’s biggest music event.
Swarovski is thrilled to be supporting the Australian music industry as an official sponsor of the ARIAs Red Carpet for the second year running. Paying homage to the brand’s DNA, Swarovski will be adding its trademark sparkle with a show stopping activation space designed by David Malek, to host all of the rock ’n’ roll action on the red carpet.
Swarovski has long been affiliated with the music industry. Iconic pieces such Michael Jackson’s famous crystal glove, along with several crystallised costumes for the likes of global superstars; Beyoncé and Madonna, form an integral part of Swarovski’s rich heritage.
Victoria Brown, Head of Marketing & Communications for Swarovski Australia, commented, ‘Following the success of our 2017 inaugural partnership, Swarovski Australia is delighted to sponsor the 2018 ARIAs Red Carpet for the second year running. Swarovski’s 123 year heritage is built on ground-breaking collaborations with global artists across the entertainment, fashion, art and music industries from Elvis, Christian Dior and Michael Jackson, to Beyoncé, Christopher Kane and Jean Paul Gaultier. It is fitting that on a local level we celebrate and support the most brilliant Australian talents at the ARIA awards and look forward to another spectacular night.’
For the first time, Swarovski are offering customers the chance to win exclusive VIP tickets to this year’s event. Between 18th October – 6th November, every purchase over $100 will be eligible to enter the draw. Winners and their guests will receive return flights, accommodation and the chance to walk the red carpet before watching the best of Australian and international talent from the VIP Swarovski Suite. The lucky winners will also have a chance to meet some of Australia’s biggest influencers who are attending as Swarovski’s special guests. An exclusive post show dinner will be held with each guest leaving with a Swarovski prize pack worth $500. Customers can enter the competition and view full terms and conditions at www.ariawards.com.au/swarovski.
Alongside the ARIA Award sponsorship and as part of the official ARIA week schedule, Swarovski Australia will also be previewing the highly anticipated Spring/Summer 2019 collection with the 2018 ARIA Awards Red Carpet Launch party on November 23rd.
Tune into Channel 9 on Tuesday 28 November to see Swarovski sparkle on the ARIAs Red Carpet.
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