Single Release: Ava Max – Sweet But Psycho
Rising pop songstress Ava Max has unveiled her eagerly awaited new single Sweet but Psycho – available via all digital music retailers and streaming services. Produced by GRAMMY Award-nominated super-producer Cirkut (The Weeknd, Katy Perry, Rihanna) and co-written with Madison Love (Camila Cabello, Halsey), Sweet But Psycho is a dance floor ready pop anthem complete with relatable lyrics and infectious vocals from the young pop starlet. Soon, the song will be accompanied by an equally provocative companion visual directed by Shomi Patwary (Beyoncé, Major Lazer, The Weeknd).
Sweet But Psycho follows Max’s recently released collaboration with chart-topping rapper Witt Lowry, Into Your Arms (Feat. Ava Max) which stormed out of the gate holding the #1 US slot on Spotify’s New Music Friday playlist and racking up more than 1 million individual streams in its first week of release.
Earlier this year, Ava Max debuted her first original single, My Way which instantly established Ava Max as one of modern pop’s most intriguing new songstresses with Billboard writing “Ava Max makes an impressive debut with this song”. “(Max) eschews the party time exhortations for some determinedly fierce words of
self-possession and empowerment,” raved BlackBook. “This is not to say the track, with its captivating dramatic arcs, is all earnest solemnity – getting its message across as it does with alluringly chunky synths and boldly seductive grooves. Expect to be hearing a lot more from Ava sooner than later.”
Max’s distinct and beaming voice was first introduced to listeners through her stellar featured performance on LA-based Nü Disco Le Youth’s smash, Clap Your Hands. The high fashion-influenced companion visual premiered via Galore with the publication calling it “a hot little video that combines the hype of fashion magazine nostalgia into a crazy ass dance party.” The clip has since earned over 1.3 million individual views via YouTube alone.
Crafting pop anthems with a much-needed dose of fiery female empowerment, Ava Max is a unique new talent, blessed with a seismic voice, an individualistic high fashion mindset, and an undeniable knack for cinematic, theatrical popcraft. The daughter of Albanian immigrants, Max was born in Wisconsin but raised in Virginia where she began blowing away audiences long before even entering high school.
Determined from a young age to grace the stage and equipped with a vibrant voice passed down by her opera singer mother, Max honed her skills performing at multiple singing competitions. Inspired by her parents’ courageous escape from the political turmoil that plagued their home country; she eventually made the move to Los Angeles to pursue her calling.
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