Mercedes-Benz Fashion Week Australia – Suites and Runway Action – Tuesday 15 May
Chuchka is for the modern, everyday woman. They are the ultimate trend-setters who appreciate stylish and luxe items at an affordable price. They are fashion forward and the go-to store for coveted lifestyle items that will last.
At Chuchka, they understand that fashion and lifestyle trends are forever changing. But they also have a not-so-secret love of ‘collecting’ new additions for the wardrobe each season, which can be costly. That’s why Chuchka sources, creates and designs only the most beautiful and sustainable fashion wares that are trans-seasonal, meaning you’ll always be on-trend.
A pursuit for the ‘creative life’ led founder, Stefanie Schwartz, to follow her passion for design and product development. Disappointed with the lack of fashionable and high-quality products at a reasonable price, Stefanie knew there had to be another option. Her desire to source beautiful yet cost-effective fashion led to the creation of Chuchka, which quickly gained a loyal international following due to our quality trend-setting fashion and accessories that won’t break the bank.
Chuchka offers the most sought-after lifestyle items, from their best-selling neoprene bags and lust-worthy round beach towels, to the funky yoga mats and luxe homewares. With these ‘chuchkas’, you’ll have your lifestyle wardrobe sorted for good.
After growing up in rural New Zealand, Blair Archibald, now based in Melbourne, has forged a promising career since founding his menswear line a few years ago. The label’s latest collection was showcased in his debut at MBFWA 2018 on both male and female models while attempting to highlight the importance of recycling within the fashion industry.
In 2017, Blair won the Woolmark Prize for a coat he designed, which was cleverly crafted “from a combination of re-purposed wool military blankets, recycled wool fibre and plastic bottles – compressed into a yarn so fine that the final product had a cashmere-like softness.
He has continued to emphasise the importance of recycling and each season is underpinned with a reference to different forms of geographical exploration integrated with subtle, modern detailing.
Photos courtesy of Getty Images: Blair Archibald Runway at Mercedes-Benz Fashion Week Australia 2018
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