Camilla to close Mercedes-Benz Fashion Week Australia • Resort ’19 Collections
IMG has announced that iconic Australian brand CAMILLA will return to the official Mercedes-Benz Fashion Week Australia (MBFWA) Resort ‘19 Collections schedule, after two years, to stage a spectacular closing show. CAMILLA’s show will take place on Thursday 17 May 2018 at the home of MBFWA, Carriageworks in Sydney.
Founded fourteen years ago in Sydney’s Bondi Beach by designer and artist, Camilla Franks, CAMILLA has captured the imagination of the world with its vibrant and bespoke bohemian lifestyle offering. The CAMILLA wonderland has evolved to include women’s, men’s and children’s fashion, swim, accessories and home collections. CAMILLA has 19 boutiques throughout Australia, a multi-million dollar online business and over 500 stockists in 56 countries worldwide. Key retail partners include Selfridges, Harrods, Bergdorf-Goodman, Saks Fifth Avenue, Four Seasons Hotels, Shopbop, Net-a-Porter and REVOLVE.
“We’re excited to return to the MBFWA stage with our best collection to-date and the honour of closing the 2018 event. In CAMILLA world, there is no such thing as a modest show, we are theatrical by nature and always unexpected. We’ve set the bar high in the past with llamas in Centennial Park and African choirs on Sydney Harbour – and this year’s show will take us even higher,” says Founder and Owner Camilla Franks.
The 2016 strategic repositioning of Mercedes-Benz Fashion Week Australia made it the first centralized event focused exclusively on Resort collections, placing it at the beginning of the global sales window. As a result, the event has seen a year-on-year uplift in international media and buyer attendance, providing lucrative new opportunities for showcasing designers.
Additionally, CAMILLA will open Mercedes-Benz Fashion Weekend Edition (MBFWE) with the Mercedes-Benz Opening Showcase: CAMILLA on Friday 18 May, allowing consumers to access the unique opportunity of sitting front row and experiencing the runway first-hand as the fashion industry does at MBFWA. All the action continues on Saturday 19 May with runway shows on the hour, fashion film screenings, exclusive shopping offers in The Stores @ MBFWE, complimentary hair and makeup sessions, access to the MBFWE Style Sessions and exclusive food and cocktails. Tickets are on sale now at www.mbfwe.com.
The digital home for Mercedes Benz Fashion Week Australia will be mbfashionweek.com/Australia, as well as @fashionweekaus, #MBFWA and MBFWE across Instagram, Twitter and Facebook. These social platforms will feature exclusive designer content, live streams and archives of designer shows and social activations.
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